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BE TRANSPARENT - Openly identify the nature, location, and ownership of the business, and clearly disclose all policies, guarantees and procedures that bear on a customer's decision to buy.
TELL THE TRUTH - Honestly represent products and services, including clear and adequate disclosures of all material terms
BUILD TRUST - Establish and maintain a positive track record in the marketplace
BE RESPONSIVE - Address marketplace disputes quickly, professionally, and in good faith. |
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HONOR PROMISES - Abide by all written agreements and verbal representations. |
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EMBODY INTEGRITY - Approach all business dealings, marketplace transactions and commitments with integrity
ADVERTISE HONESTLY - Adhere to standards of advertising and selling
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SAFEGUARD PRIVACY - Protecct any data collected against mishandling and fraud, collect personal information only as needed, and respect the preferences of customers regarding the use of their information.
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